SERVICES

There is often no immediate need for a business to have a comprehensive website online.  Indeed a site may not even be needed in the short term.

Other online marketing & branding options may be more suitable in the early stages of your business.

A website can be created, and viewed online, quite quickly, when a client has an idea of what they wish to create, with regard to written copy, images and colour schemes.

We would always recommend, a basic website such as a business card with a logo, and basic content can be created within a day or two so that your domain is secure, live and searchable by Google and other search engines.

If a client is uncertain about their needs, we would generally suggest a basic one page or minimal pages and then develop your site as your customer’s needs and expectations are clearer.

There are, of course,  many advantages to a website and JBE can clarify and assist you with your options before making any decisions.

A timescale for completion is determined by the size and complexity of your desired website and the availability of the text and photographic content therein.

If our existing workload is minimal or not time critical, a basic web presence can be achieved within a week.

Where a domain name is available for purchase, and a pre-made page template is selected, a multi-page site can be created within 14 to 21 days.

Text content and photos are generally the most laborious and time-consuming element of web design.

Should a client be providing the site content, this element is normally underestimated and likely to extend the time frame before a site goes online.

Starting small and building on your website organically is generally recommended.

This enables you to keep your costs to a minimum and develop your site structure and content as your business and client needs become clearer. 

A simple analogy is to think about renting business premises:

Hosting

This is the space that you have rented for your business premises to be located.

Website

This is YOUR office that you own and that can be moved to another location.

Domain

This is your address on the internet.  Customers can find you via your www. yourdomain.com address.

TO CLARIFY

Without hosting; your website cannot be added on the internet.

Without a domain; your website cannot be found on the internet.

Without a website; domain name and hosting are not needed. Although you can continue to renew your own domain name registration for future use.

IMPORTANT

If you cancel your hosting, your site and all google listings etc will also disappear.  You can arrange another hosting provider although a backup copy of your site will be required to be provided to your new hosting provider.

If your domain is not renewed, you will lose your address and it can, therefore, be purchased by a 3rd party and that cannot be undone.

A backup of your site must be kept before ending your hosting.

A good analogy is car ownership.

Consider Hosting as petrol for your car as you cannot go anywhere without it. It will stay in your garage out of sight and nobody will ever see it, no matter how wonderful it is.

Some hosting is great and very fast and optimised.  Some are poor and unreliable that may cause your site to have difficulty being seen when it breaks down and has to go into a garage or drive slowly like the wrong fuel being used,

Maintenance is like a Service Warranty with free repairs & upgrades depending on the package selected.

If something goes wrong we will fix it, again it can be premium and we can fix at any time like the AA or just during office hours just like a garage.

You may want to add some bells and whistles each month but the mechanic at the garage costs by the hour or your warranty can cover these extras also, depending on the level of support requested.

Whatever option is chosen, all sites must be maintained and updated on a regular basis.  If you are handy, you may do this yourself albeit, if you make a mistake, your warranty will not cover the repairs.

If you wish to continue using your existing Google / Yahoo or similar email address, that is not a problem as JBE can utilise your domain email to divert to your existing account with no changes to your current routine.

We can also show how you may wish to provide every one of your clients with their own email address without any additional action.

The benefits are many, for both the client and the business owner.

Your website data will be stored on servers located in the UK.

Your data will be secure and will be GDPR & UK Data Centre ISO 27001 standards Compliant.

All client websites Include an SSL Digital Security Padlock with malware & virus scanning, as standard, to reassure your clients & visitors.

The Content Management Systems used by JBE is very intuitive for users that wish to maintain and update their own website.

Should you wish to make regular updates/changes to your site, self-managing may be a worthwhile endeavour so long as you have the time to keep the site up to date.

We also offer client care packages should you wish to leave the more technical matters to JBE or should you decide at a later date that your time may be better used by generating more business.

Our Client Care plans include a FREE monthly allowance of support time.

You may use this time for updating your website, changing text content, obtaining business, technical and online consultation support or to learn new skills for your website or business.

If you have any unused time from the preceding month, it shall be added to the following month’s allowance.

Should your free support allocation be insufficient for any particular task or project, you may purchase additional hours at a discounted rate on an “as needed” basis.

After we have discussed whether a website is indeed your most beneficial marketing option, we would need to agree on what you wish to include on your website.

Decisions, such as colours, fonts, and whether you will provide the text content or require a copywriting service need to be clarified.

With regard to photography and graphics, we need to decide whether you require custom photos to be arranged, or perhaps to use your own or JBE can simply supply stock images.

Branding should also be considered to keep your image consistent throughout your site, Facebook and Linked In etc.

A consistent and recognisable brand reassures your customers and clients.

Our clients are likely to have a greater knowledge of their products and services and competitors strengths and weaknesses.

We would therefore always suggest that clients attempt to compile key content that we may further refine and develop as the website design evolves.

We can also assist with taking photos of staff, premises and products as real-world photos generally make a better connection with customers than stock photos.

Branding is an often overlooked aspect of business despite being a very crucial aspect of any business.  A logo and colour scheme is a very small part of your brand.

Your brand is what differentiates you from your competitors, a tangible reassurance of what clients can expect from using your products and services.

A consistent level of service delivery and the quality of the product for your target market; that extends across every aspect of your business.

Customer loyalty and referrals are the goals of branding.  Servicing existing clients and customers is much easier and more cost-effective than new customers.

Social media enables you to quickly and easily engage with the users of your products and services and ultimately retain and attract new customers. 

Each social media platform has its own strengths and weaknesses.  The ideal choice depends on your type of business and your level of commitment.

Achieving the best return on your time and any other investment is paramount and we would suggest you focus on only 1 or 2 platforms.

Use caution if managing multiple platforms as this may result in you providing limited quantity, outdated or poor quality contentThis may have a negative impact on your business or brand.

View our Social Media infographic for a simple guide to the primary social media platforms.